Leads scattered everywhere
Facebook Messenger, an inbox, a voicemail, a scrap of paper in the van. Nothing in one place, so things fall through.
For trades The CRM that plugs straight into your ads
Turn every ad click into a booked job.
Intellyx connects your Google and Meta ads to one CRM. Every lead gets captured, replied to and chased automatically, from the first click right through to the five-star review. Then you can see exactly which ads paid for themselves.
Rolling monthly, no contract
Google & Meta connected
Set up for you by a real person
Plugs into
Google Ads
Facebook & Instagram (Meta)
Your website forms
SMS & email
The problem
You're paying for leads. So where do they all go?
The ads usually aren't the problem. Leads leak out in the gap between someone clicking "enquire" and you actually getting back to them.
Slow replies lose jobs
You're up a ladder when the enquiry lands. By the time you call back that evening, they've already booked whoever answered first.
No idea which ads work
Google says you got clicks and Meta says you got leads, but neither one can tell you which of them turned into paid jobs.
Quotes sent, then silence
Nobody has time to chase every quote. Nobody remembers to ask happy customers for a review either.
What are missed leads costing you?
Plug in your own numbers. It's simple maths, with no industry guesswork.
Work slipping away each month
£3,600
That's roughly 2.4 jobs a month that never get the chance.
Over a year: £43,200
Estimate only, based entirely on the figures you enter. Starting values are just examples, so swap in yours.
How it works
From ad click to five-star review, without the chasing.
One connected system takes every lead from the moment it lands. It does the follow-up you never have time for, and shows you what's actually paying.
What's inside
Everything a busy trade business needs, in one place.
No more juggling five apps and a notebook. Intellyx is the one system behind your leads, jobs, messages and reviews.
Connected straight to your ads
Google and Meta lead forms go straight into your pipeline, with the campaign and ad they came from attached. You'll finally see cost per lead and, more importantly, which ads are bringing in jobs.
Pipelines built for trades
Enquiry, survey, quote, deposit, job, review. Built around how your business actually runs, so you're not squeezing it into a generic sales tool.
Automations that chase for you
Instant replies, follow-ups when someone goes quiet, and reminders before surveys and jobs. It all runs in the background while you work.
Online booking
Customers pick a site-visit slot from your real availability. No phone tag, no double bookings.
One inbox
Texts, emails and form enquiries in one conversation thread per customer, so you always know what was said.
Missed-call text back
Can't answer because you're mid-job? Intellyx texts the caller back straight away, so the lead stays warm until you're free.
Reviews on autopilot
Every finished job triggers a review request by text and email, with follow-ups if they forget. The same ask goes to every customer, the way Google requires. More reviews also help you show up when people ask AI tools who to hire.
Built for real
Here's what a real trade pipeline looks like.
We're setting up Intellyx for a UK property maintenance company right now. This is the actual nine-stage pipeline, along with what the system does at each step.
Case study · Property maintenance, UK
BeforeQuote requests came in through a form with nowhere to go. Every follow-up, reminder and review ask was manual, or didn't happen at all.
With IntellyxEnquiries land in one pipeline, get an instant reply, book their own survey, get chased on quotes and are asked for a review once the job's done.
[Results coming soon. Add real numbers here once tracked, e.g. response time, quotes won and reviews gained.]
- New lead Instant reply + alert
- Contacted / qualifying Nudge if no reply
- Survey booked 24h + 1h reminders
- Quote sent Chase after 3 days
- Quote accepted Next-steps message
- Contract signed / deposit Team notified
- Job scheduled Customer reminder
- Job in progress Status tracked
- Job complete Review request
Pricing
Two ways in. No contracts.
Run it yourself, or hand it over completely. Both are rolling monthly, so you can switch or cancel anytime.
Self-Run
For owners who want the system and are happy to drive it.
£250/month
Rolling monthly · cancel anytime
- Full Intellyx CRM account
- Google & Meta lead forms connected for you
- Your trade pipeline set up and ready
- Starter automations: instant reply, follow-ups, reminders, review requests
- Online booking calendar
- 1-to-1 onboarding & training session
- Email support
Done-For-You
For owners who'd rather be on the tools than in the software.
£400/month
Rolling monthly · cancel anytime
- Everything in Self-Run, plus:
- We set up and manage your Google & Meta ad campaigns
- Custom pipelines for each service you offer
- We build, run and fine-tune all your automations
- Monthly report: leads, cost per lead, jobs won by ad
- Changes and tweaks handled for you
- Priority support
About ad spend: your ad budget is paid directly to Google and Meta on your own card. It isn't included in either plan, so you stay in full control of what you spend and keep ownership of your ad accounts.
The Intellyx ecosystem
One engine. Powering modern business.
Intellyx is the technology running behind a family of tools for local businesses. Start with whichever one fixes your biggest problem today, and they all work together.
A website that wins work
A professional website for local businesses, built for £0 upfront.
Visit SiteZero →More Google reviews
Automatic review requests that close the gap on the competitor down the road.
Visit StarNudge →The full engine
Ads, leads, pipelines, automations and reporting, all in one place. That's this page.
See plans →AI assistants & agents
Answer calls, reply to enquiries and book jobs, even when you can't.
Join the waitlist →Already with SiteZero or StarNudge?
You're already running on Intellyx. Upgrading just means switching on the full CRM, so there's nothing to start from scratch.
Coming next
AI that picks up while you're on the tools.
We're building AI assistants that plug straight into your Intellyx pipeline. Join the waitlist to get early access before anyone else.
- AI receptionistSoonAnswers calls you can't get to, takes the details and books the survey.
- AI enquiry assistantSoonReplies to website and social messages 24/7, in your tone of voice.
- AI follow-up agentSoonWorks through quiet leads and old quotes so nothing goes cold.
Questions
Straight answers.
Is my ad spend included in the price?
No. Both plans cover the software and our work. Your ad budget is paid straight to Google and Meta from your own account, so you control the spend and own the ad accounts. On Done-For-You, we'll recommend a budget that fits your area and goals.
Am I tied into a contract?
No. Both plans are rolling monthly. You can cancel anytime, and you can move between Self-Run and Done-For-You whenever it suits you.
What's the difference between Self-Run and Done-For-You?
With Self-Run, we set everything up and train you, then you run it day to day. With Done-For-You, we run it all: your ad campaigns, pipelines and automations, plus a monthly report on what's working.
Do I need to be running ads already?
No. If you already run ads, we'll connect them. If you don't, Done-For-You includes setting your campaigns up from scratch. Intellyx also captures leads from your website, calls and messages, so it's useful even without ads.
I'm not very techy. Will I cope?
Yes. Everything is set up for you, and the onboarding session walks you through the few things you'll actually touch. If you'd rather never log in, that's what Done-For-You is for.
What happens after I sign up?
We'll be in touch to book your onboarding call. On that call we'll map out how your jobs flow, get access to your ad accounts and agree a go-live date. Then we build it and walk you through it.
Is it only for trades?
It's built around trades and home services, because that's where enquiry → survey → quote → job fits perfectly. It also works well for other local service businesses like clinics, salons and cleaners. Get in touch and we'll tell you honestly whether it fits.
Who owns my data?
You do. Your contacts, leads and conversations belong to your business, and we can export them for you if you ever leave.
How does this fit with SiteZero and StarNudge?
They all run on the Intellyx engine. SiteZero gets you a website and StarNudge gets you reviews. Intellyx CRM is the full system underneath, so if you already use either one, upgrading switches on the rest.
Get started
Stop losing leads this month.
Pick your plan and tell us about your business. We'll take it from there.
- No contract. Rolling monthly, cancel anytime.
- Set up for you. A real person builds your system, not a template.
- Your accounts, your data. Ad accounts and contacts stay yours.